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Customer Acquisition Channel Maker MEDIAALPHA Files for $100 Million US IPO
2020-10-06

Esther Thin

MediaAlpha Inc., a customer acquisition channel maker, has filed Form S-1 Registration Statement on October 5, 2020 with the U.S. Securities and Exchange Commission to raise up to $100 million IPO. Pricing terms are yet to announce.

The company helps insurance carriers and distributors target and acquire customers more efficiently and at greater scale through its technology platform. They make over $1 billion in Transaction Value across their platform over the last two years.

The Los Angeles, California-based company was founded in 2012 and booked $480 million in revenue for the 12 months ended June 30, 2020. It plans to list on the NYSE under the symbol “MAX.” J.P. Morgan, Citi, Credit Suisse, RBC Capital Markets, Canaccord Genuity and William Blair are underwriters of the IPO.

The company engages Cravath, Swaine & Moore LLP as US Securities Counsel, and PricewaterhouseCoopers LLP as Independent Auditor.

#ipo #NYSE #PwC #MediaAlpha #CustomerAquisition #platform

 

 

 

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